Advantages of Facebook Advertising

Facebook has emerged as one of the most effective mediums of digital advertising available today.  It is one of the most popular social media platforms available today, which is one of the factors that contribute to its being an advertising haven.  If you have been looking for how to take your advertising strategy to the next level, it is the right time to look into the opportunities made available by Facebook. The earlier you start working on a Facebook advertising strategy, the better for your business!

What are the features that make Facebook advertising one of the best? Continue reading to find out.

People spend a long time on Facebook

Many of the people you want to reach with your goods and services are available on Facebook, and they are spending quite a long period here.  Up to 80% of those using the internet today are spending their time on Facebook.  The use of Facebook is spread across various age groups; 65% of those above 65 years of age are active on Facebook today.  In total, 1.85 billion people are active on Facebook globally.  Additionally, many of those using Facebook visit the platform several times each day.  Since many of your customers use Facebook multiple times daily, there is no better way to get the word across to them than by advertising on Facebook.

It is highly targeted

Facebook advertising is undoubtedly the most targeted of all forms of advertising today.  Via Facebook advertising, you can reach your specific audience fast.  Via Facebook advertising, you can reach your target market by location, behavior, interests, and age.  A particularly engaging strategy!

A better return on investment

Aside from being highly targeted, Facebook advertising is also very cost effective in terms of ROI. You can reach up to 1000 people with a minimal budget.

Increase in brand awareness

With Facebook, you can increase awareness of your brand to a targeted audience.  Due to the huge membership and ease of selectivity, it is easier to make your target audience aware of what you have on offer.  People will be more inclined to purchasing from you as they are exposed to your brand and offer.

Increase in website traffic  

Facebook Advertising can also increase traffic to your website. You can run many different types of campaigns that include redirecting potential clients back to your website.

Increase in leads, sales, and revenue

One of Facebook’s best features is the ability to target the multiple demographics with precision. Yes that’s right, a solar panel specialist can target green customers, car dealerships can display ads to people who are actively researching new vehicles. But the ultimate form of marketing proficiency your business could even highlight parents with more than 3 children aged between 12 – 15 years, with a household income of more than $150,000 that could probably do with a holiday. This means that your ads are being displayed in front your perfect customer, resulting in a better result and overall a fantastic return on investment.

It is measurable

One other benefit of Facebook advertising is the ease of measurement.  The results can be presented to you clearly, enabling you to know how much you have spent and how much you have generated from your investment.  It is effortless to see how many conversions, clicks, and impressions your advertising strategy has generated.  It is recommended that you install conversion pixels on your website to better track and monitor the success of your campaigns.  

Lower cost per acquisition

You can lower your acquisition cost via the effective use of Facebook advertising.  Facebook advertising is a more cost effective advertising strategy where you can be control of your advertising spend.

Engage website visitor

You can use Facebook advertising to engage visitors to your website.  This can best be done via a strategy called remarketing, which makes it easy to advertise to a recent visitor to your website.  This is among one of the best ways to further boost your conversion.

Drive repeat business      

Furthermore, you can drive repeat business via Facebook advertising from those visitors that had earlier purchased from your website. You can use the audience feature on Facebook to import the emails of your customers into your Facebook advertising campaign. As a result, you can easily reach those individuals that are more likely to purchase from you.  

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